David AllisonDavid Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. Today, global brands and organizations from PayPal to Lululemon use valuegraphics to understand how groups of people make decisions-about anythin, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before. Learn more at Valuegraphics.com. Read More Read Less