Darren CrossDarren Cross has spent two decades inside media's biggest shifts, from modeling Netflix's early streaming pivot at Wedbush to helping scale Disney-acquired Maker Studios. His work focuses on how audiences form habits-and how to build the operations tat support them. He holds a JD and an MBA and leads distllr, a fractional-executive firm for creator-led businesses. No One Planned This is his first book. Read More Read Less