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Carsten Rennhak

Carsten RennhakProf. Dr. Carsten Rennhak lehrt Allgemeine Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der ESB Business School Reutlingen. Nach Studium in Augsburg und Detroit Promotion in München; Unternehmensberater und Projektleiter bei Booz & Compay; Hochschullehrer an der Munich Business School. Seine Forschungsinteressen liegen vor allem auf den Fachgebieten Unternehmenskommunikation, Kundenbindung, Marktsegmentierung sowie im Bereich Unternehmensstrategie in der Automobilindustrie und der Energiewirtschaft. Read More Read Less

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1.
Public Relations klipp & klar
Public Relations klipp & klar
By: Carsten Rennhak, Carina Schmidt
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED109
Binding:
SA
Release:
10 Jan 2020
Language:
German
Available
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2.
Corporate Governance in 100 Minuten
Corporate Governance in 100 Minuten
By: Marc Oliver Opresnik, Carsten Rennhak
Publisher: Independently Published
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AED93
Binding:
Paperback
Release:
30 Aug 2025
Language:
German
International Edition
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3.
Marktsegmentierung in der deutschen Unternehmenspraxis
Marktsegmentierung in der deutschen Unternehmenspraxis
By: Carsten Rennhak, Tobias Kesting
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED238
Binding:
Paperback
Release:
24 Jan 2008
Language:
German
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4.
Herausforderung Kundenbindung
Herausforderung Kundenbindung
By: Carsten Rennhak
Publisher: Deutscher Universitatsverlag
No Review Yet
AED368
Binding:
Paperback
Release:
27 Jun 2006
Language:
German
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5.
Die Wirkung vergleichender Werbung
Die Wirkung vergleichender Werbung
By: Carsten Rennhak
Publisher: Deutscher Universitatsverlag
No Review Yet
AED238
Binding:
Paperback
Release:
29 Oct 2001
Language:
German
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6.
Marketing: Grundlagen
Marketing: Grundlagen
By: Marc Oliver Opresnik, Carsten Rennhak
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED122
Binding:
Paperback
Release:
12 Nov 2015
Language:
German
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7.
Allgemeine Betriebswirtschaftslehre
Allgemeine Betriebswirtschaftslehre
By: Marc Oliver Opresnik, Carsten Rennhak
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED130
Binding:
Paperback
Release:
18 Dec 2014
Language:
German
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8.
Übungsbuch zur Betriebswirtschaftslehre in 100 Minuten
Übungsbuch zur Betriebswirtschaftslehre in 100 Minuten
By: Marc Oliver Opresnik, Carsten Rennhak
Publisher: Independently Published
No Review Yet
AED92
Binding:
Paperback
Release:
15 Jan 2024
Language:
German
International Edition
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9.
Beschwerdemanagement in Franchisesystemen.
Beschwerdemanagement in Franchisesystemen.
By: Carsten Rennhak, Ines Stiefbold
Publisher: Ibidem Press
No Review Yet
AED135
Binding:
Paperback
Release:
01 Oct 2007
Language:
German
International Edition
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10.
Kommunikationspolitik im 21. Jahrhundert.
Kommunikationspolitik im 21. Jahrhundert.
By: Carsten Rennhak
Publisher: Ibidem Press
No Review Yet
AED158
Binding:
Paperback
Release:
01 Nov 2010
Language:
German
International Edition
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11.
Zukunftsfeld Elektromobilität
Zukunftsfeld Elektromobilität
By: Carsten Rennhak
Publisher: ibidem-Verlag, Jessica Haunschild u Christian Schon
No Review Yet
AED157
Binding:
Paperback
Release:
01 Jul 2013
Language:
German
International Edition
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12.
Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
By: Carsten Rennhak
Publisher: Ibidem Press
No Review Yet
AED158
Binding:
Paperback
Release:
01 Mar 2012
Language:
German
International Edition
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13.
Die Automobilindustrie von morgen. Wie Automobilhersteller und -zulieferer gest�rkt aus der Krise hervorgehen k�nnen
Die Automobilindustrie von morgen. Wie Automobilhersteller und -zulieferer gest�rkt aus der Krise hervorgehen k�nnen
By: Carsten Rennhak
Publisher: Ibidem Press
No Review Yet
AED158
Binding:
Paperback
Release:
01 May 2009
Language:
German
International Edition
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14.
Zuk�nftige Wettbewerbsstrategien f�r Automobilzulieferer. Chancen und Risiken der dritten Revolution in der Automobilindustrie
Zuk�nftige Wettbewerbsstrategien f�r Automobilzulieferer. Chancen und Risiken der dritten Revolution in der Automobilindustrie
By: Carsten Rennhak, Katrin M Heigl
Publisher: Ibidem Press
No Review Yet
AED135
Binding:
Paperback
Release:
16 Jun 2008
Language:
German
International Edition
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15.
Unternehmenskommunikation 2.0 - Neue Wege im Marketing.
Unternehmenskommunikation 2.0 - Neue Wege im Marketing.
By: Carsten Rennhak
Publisher: Ibidem Press
No Review Yet
AED169
Binding:
Paperback
Release:
02 Oct 2006
Language:
German
International Edition
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16.
Stirbt die Mitte? Konsumentenverhalten im 21. Jahrhundert. Herausforderungen und Strategien für Marketing und Management
Stirbt die Mitte? Konsumentenverhalten im 21. Jahrhundert. Herausforderungen und Strategien für Marketing und Management
By: Carsten Rennhak, Britta Mertens, Jana Sazepin
Publisher: Ibidem Press
No Review Yet
AED136
Binding:
Paperback
Release:
05 May 2008
Language:
German
International Edition
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17.
Energie für nachhaltige Mobilität
Energie für nachhaltige Mobilität
By: Carsten Rennhak, Anna Nagl , Karlheinz Bozem
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED235
Binding:
Paperback
Release:
01 Aug 2013
Language:
German
International Edition
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18.
Effizientes Marketing Fur Arzte
Effizientes Marketing Fur Arzte
By: Heike Breidenich, Carsten Rennhak
Publisher: Kohlhammer
No Review Yet
AED251
Binding:
Paperback
Release:
22 Jul 2015
Language:
German
International Edition
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19.
Energie Fur Nachhaltige Mobilitat: Trends Und Konzepte
Energie Fur Nachhaltige Mobilitat: Trends Und Konzepte
By: Carsten Rennhak, Anna Nagl , Karlheinz Bozem
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED189
Binding:
Digital (delivered electronically)
Release:
01 Jan 2013
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20.
Corporate Governance in 100 Minutes
Corporate Governance in 100 Minutes
By: Carsten Rennhak
Publisher: Independently Published
No Review Yet
AED28
Binding:
Paperback
Release:
25 Sep 2023
Language:
English
Out of Stock
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