Bruce McCarthy

Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator, Bruce has a passion for helping cross-functional product development teams work better together to dliver great products to market faster. Bruce is an internationally- recognized thought -leader and sought- after speaker on product roadmapping and prioritization. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, ?providing coaching, mentoring, and tools such as R?eqqs?, the simple, affordable roadmapping tool, and Awesomeness, ?a tool for measurably enhancing team effectiveness.