Bruce A. HuhmannBruce A. Huhmann (Ph.D., University of Alabama, 1999) is Professor and Chair of the Department of Marketing in the School of Business at Virginia Commonwealth University. He has previously served as Interim Chair of the Department of Finance, Insurane, and Real Estate at Virginia Commonwealth University, Wells Fargo Professor and Director of the Daniels Fund Ethics Initiative at New Mexico State University, and F. Ross Johnson Fellow and Assistant Professor of Marketing at the University of Manitoba. His research focuses on advertising executions and information, advertising and consumer welfare in health and financial services, and the impact of technology on sales. His publications have appeared in the Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Business Research, Journal of Advertising, International Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Consumer Affairs, Journal of Public Policy & Marketing, and several other journals and scholarly books. Read More Read Less