Brad SchulzBrad Schultz, PhD, is an associate professor in the School of Journalism and New Media at the University of Mississippi. His academic credentials include a bachelor's degree in journalism from the University of Missouri (1984), a master's in telecommnications from Southern Illinois (1999), and a doctorate from Texas Tech in 2002. Schultz's area of research interest is the effect of new technology on sports journalism. He has published nearly two dozen research articles in scholarly journals, including the International Journal on Media Management, the Newspaper Research Journal, the Journal of Communication Studies, the International Journal of the History of Sport, and the International Journal of Sport Communication. He has also presented two dozen papers at scholarly research conferences in the US and Canada. In 2006, Schultz launched the Journal of Sports Media, a scholarly journal that publishes twice a year. He continues to serve the journal as editor-in-chief. This is Schultz's fourth book. His previous works include Sports Media: Planning, Production and Reporting (2005, Focal Press), Broadcast News Producing (2004, Sage) and Sports Broadcasting (2001, Focal Press). This year, his chapter on Sport Communication will appear in Introduction to Sport Management to be published by Kendall-Hunt. Prior to entering academia, Schultz spent 15 years in local television sports and news as an anchor, reporter, news director, producer, editor, videographer, and writer. Read More Read Less