Bob MoestaBob Moesta is an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory. The co-founder and president of the ReWired Group, Moesta is also a fellow at the Clayton Christensen Institute for Disruptive Innovation. He is a guest lecturer t The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University's Kellogg School of Management. Read More Read Less