Bivraj Bhushan Parida

Bivraj Bhusan Parida, D Lit., is Reader at the Indian Institute of Tourism and Travel Management, Bhubaneswar. Prior to this, he taught at the Department of Management, Burdwan University, West Bengal and also headed the department. e has a dual post-graduate in economics and management, and has obtained the Doctorate and D Lit. in Management with marketing as the focus area. In addition to publishing seminar/conference papers, Dr Parida also has published in leading journals and co-authored a book on tourism marketing. His areas of interests are marketing themes, and he specialises in Customer Relationship Management (CRM) applications in tourism.