Ben LoricaBen Lorica is the Senior Analyst in the Market Research Group at O'Reilly Media, Inc.. He has applied Business Intelligence, Data Mining and Statistical Analysis in a variety of settings including Direct Marketing, Consumer and Market Research, Targeted Advertising, and Financial Engineering. At O'Reilly, Ben works in the open source data warehouse and analytics area.An ex-academic, he was an Assistant Professor at U.C. Davis and was the founding Department Chair for Statistics and Mathematics at C.S.U. Monterey Bay. Read More Read Less