Belem BarbosaBelem Barbosa received her PhD in Business and Management Studies – Specialisation in Marketing and Strategy from the University of Porto, Portugal. She is an Associate Professor at the School of Economics and Management of the University of Porto. Se is a full researcher at CEF.UP Center for Economics and Finance at the University of Porto and an invited researcher at LIAAD INESC TEC. Her research interests lie primarily in the areas of digital marketing and consumer behavior. Read More Read Less