Bee Lian SongSong Bee Lian is an Associate Professor in School of Management and Business at MILA University in Malaysia. Dr Song’s specific areas of research are consumer behaviour, digital marketing, strategic marketing, marketing sustainability, and corporate ocial responsibility. Prior joining the academia, she was a marketing specialist for a few reputable companies in Malaysia for 10 years. She has published numerous articles in Web of Science (WOS), Australian Business Dean's Council (ABDC) and Scopus ranked journals Read More Read Less