B V H Kameswara SastryB.V.H.Kameswara Sastry is Assistant Professor at the Department of Management Studies, T.J.P.S.College, Guntur. He has 16 years of experience in both Industry and Academics. He holds M.B.A., M.Phil, Ph.D and a Post Graduate Diploma in Planning Manageent from University of Hyderabad. His area of specialization is Marketing Management and research interests include Consumer Behaviour, Advertising Management, Sales Management and Supply Chain Management. He is an Academic Counsellor for various Management Programmes of IGNOU, Pondicherry University and Acharya Nagarjuna University Distance Education courses. He is a research supervisor and currently guiding 3 M.Phil scholars. He is currently working as a Guest Faculty for MBA(Hospital Administration) course at Acharya Nagarjuna University. He has 3 Text Books, 35 publications in National and International Journals to his credit . He has attended 40 National and 15 international seminars and a number of work shops and faculty development programmes . Read More Read Less