Avinash KapoorDr. Avinash Kapoor received a PhD. in Management and an MBA from the R.A. Podar College at the University of Rajasthan, Jaipur, India. He also received his MA and B.Sc. from the University of Rajasthan. As a recipient of the National Scholarship Awar, he has more than fifteen years of industry, teaching, training, research, and consultancy experience to his credit. He was the former Dean in JIMS, Jaipur and chairperson of PGPIM at MDI, Gurgaon. Currently he is an Associate Professor of Marketing and Coordinator Consulting at MDI, Gurgaon, India. He has authored books on “Marketing Research, “Marketing Management”, and “Branding and Sustainable Competitive Advantage Building Virtual Presence”. He has several research papers and articles published in reputed and refereed international journals, and he has presented at numerous research conferences. Read More Read Less