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Avinandan Mukerjee

Avinandan Mukerjee

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Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. European Journal of Marketing, Volume 40, Issues 7&8.
Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. European Journal of Marketing, Volume 40, Issues 7&8.
By: Per Jenster, John M T Balmer (Brunel University, UK), Avinandan Mukerjee, Stephen A Greser
Publisher: Emerald Group Publishing
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AED978
Binding:
Digital (delivered electronically)
Release:
01 Jan 2006
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