Arnie MalhamARNIE MALHAM created a small side venture to help a few clients market beyond just the TV station while selling TV airtime at a local affiliate. That venture ultimately got him fired and quickly became his best and only career option.Without a clue a to how to run a company, Arnie repeatedly "got it wrong" when it came to hiring, firing, and everything else related to building a business. Armed with his belief that different is better than good, outliers are fascinating, and mind-set is everything, Malham persevered.Thanks to hundreds of business books, dozens of patient mentors, and a universe conspiring to help him, Malham stumbled upon a bold, culture-first approach that gave his fledgling company the momentum it needed. cj Advertising grew to become the largest full-service brand-building agency in the country... exclusively for law firms. Malham has since leveraged his cutting-edge culture to launch two other businesses, Legal Intake Professionals and BetterBookClub.com.Malham lives in Nashville with his wife of more than 20 years, two stubborn but awesome teenagers, and his trusted dog Katy. When he's not working to improve the cultures of his three companies, Arnie can be found on his side porch enjoying a decent cigar, an affordable scotch, and an inspiring book (usually all at the same time). Read More Read Less