Arindam BhowmickArindam Bhowmick, with over 26 years of unparalleled expertise in India's pharmaceutical marketing and sales ecosystem, the co-author of "Handbook of Pharmaceutical Sales" brings a wealth of knowledge to the table. He is a dynamic professional who posesses a unique combination of top-tier corporate leadership and firsthand field expertise. His career progression from medical representative in the remote small town of Siliguri to general manager of sales & marketing (India) at Exeltis India in Mumbai is a testament to his commitment, wisdom, and in-depth domain knowledge. He is a graduate of the esteemed Indian Institute of Management in Calcutta, finished the Executive Programme in Business Management (EPBM), which is intended for top executives who want to achieve strategic change. His career background includes positions with India's top pharmaceutical companies, including Lupin, Emcure, Solvay Pharma, Ranbaxy, Sandoz, Cadila Pharmaceuticals, and Exeltis India. He received his B.Sc. in Physics from Siliguri College. Having overseen vital portfolios in urology, gynaecology, and antibiotics, he has developed brand strategies with quantifiable return on investment, planned pan-India launches, and created high-impact product campaigns. His expertise in market viability studies, region mapping, and KOL involvement gives his work a unique level of analytical depth. Additionally, He is a highly sought-after coach and consultant for business management colleges, teaching aspiring professionals about industry dynamics, sales tactics, and marketing strategy. In his book, "Handbook of Pharmaceutical Sales," he distils years of experience in the field and boardroom tactics into an approachable manual that is essential for students, professionals, and future leaders in the pharmaceutical sector. Read More Read Less