Arie BrishI spent over thirty years contributing to global innovations in diverse industries and different executive roles. I get bored quickly and even though I worked for Motorola for twenty years they were kind enough to let me move around the company everyfew years to serve multiple business units, with different applications, various technologies and eclectic customers' base all over the world. I am very grateful for being accommodated with these opportunities. I started my career in 1978 as an R&D engineers for National Semiconductors, designing the first 32 bit microprocessors in the industry. The product was superior relative to all our competitors at the time. Intel and Motorola surpassed us because they did a better job in all other disciplines that must support a new product launch, such as manufacturing, marketing, sales, quality control, to name a few. This is exactly the moto of this book: It takes more than a good idea to make a commercially successful product. Over the years I participated in different aspects of hundreds of new product learning from successes and mistakes. This book is the collective wisdom from all these experiences, as well as lessons learned from all the smart supervisors, colleagues, subordinates, clients and supporting teams I had the honor to work with. Read More Read Less