Anurag Dugar

With over 25 years of distinguished experience in academia, corporate training, and marketing practice, Dr. Anurag is a recognized for his contributions i the fields of Brand Management, Services Marketing, and Consumer Behavior. His extensive expertise spans teaching, research, and advisory roles. Dr. Anurag holds a doctorate in Business Administration, and is academically accomplished with an MBA (Marketing), PGDBM (Marketing), and a Master of Commerce (Business Administration), reflecting his deep commitment to scholarly excellence. Currently, he is associated with Altero Advisory and Lakecity Business School, where he continues to shape the future of marketing education and strategy. Over the course of his career, Dr. Anurag has contributed to some of India′s most prestigious institutions, including teaching engagements at 11 IIMs, 2 IITs, Masters′ Union, Scaler School of Business, and numerous other top-tier institutions. Dr. Anurag’s work embodies a blend of academic rigor and practical relevance, establishing him as a mentor to aspiring marketers and a trusted advisor to organizations seeking innovative marketing solutions.