Anupam SinghAnupam Singh is a Lecturer in Digital Marketing & Analytics. Prior to joining the University of Stirling, Dr Singh was a post-doc research fellow at the Nicolaus Copernicus University, Poland. He earned a Ph.D. from the National Institute of Technoloy (NIT), Bhopal, India. He is a recipient of a prestigious junior research fellowship (JRF) and Senior Research Fellowship (SRF) award from the University Grant Commission (UGC), New Delhi, India. He also received a Faculty Research Fellowship from the Indian Institute of Technology (IIT), Delhi, India (SFRF-2020). Dr Singh is a researcher specializing in the study of algorithmic consumption in digital environments. His research focuses on understanding how algorithms influence behavior, decision-making processes, and consumption patterns in the digital realm. Another aspect of his research focuses on the application of big data and machine learning techniques to analyze the motivations and barriers to sustainable consumption. His research attempts to answer how individuals’ pro-social and pro-environmental behavior can make our planet more resilient and sustainable. Read More Read Less