Anthony HayesAnthony Hayes is the creator of 2iamLee and the Identity First philosophy. 2iamLee began with the loss of his son, Lee. That experience led to a deeper examination of identity, accepted standards, choices, and consequences. Through that process, Anthony developed the framework at the center of this book: Identity → Thoughts → Actions → Consequences - ITAC. His work through 2iamLee is built around one principle: Identity first. Everything else follows. Read More Read Less