Andy Frisella

When he's not creating books for kids, Andy Frisella is the CEO of 1st Phorm International, a sport performance/nutritional supplement company based in St. Louis, Missouri. A highly sought-after speaker and consultant, Andy is what adults call "th industry-leading expert at customer loyalty, creating fanatical culture, and building brick-and-mortar as well as direct-to-consumer retail businesses."

Growing up, Andy learned life-changing lessons from his dad and mom. For this reason, he wanted to teach fundamental principles of happiness and success to boys and girls who were still young--so the lessons would make the most impact! Of course, parents (and other adults) can also learn how to be successful in business and life by listening to Andy's popular podcast series, Real AF with Andy Frisella, and by reading his bestselling book on mental toughness, 75Hard: A Tactical Guide to Winning the War with Yourself. Find these resources (and more!) at his website.