Anand KurianAnand Kurian holds a PhD in Management from India and his doctoral thesis, titled "Reality Plus: An Analysis of the New Realities in the Management of Brand Perception in Today's Marketplace," reflects his expertise in brand management and marketing.Currently serving as a Senior Lecturer at University of Exeter Business School, Dr. Anand brings extensive international teaching experience, having held positions at four British universities, Sunderland, Teesside, Bangor, and Bradford, as well as Grenoble University in France. He was the founding Course Leader of the Doctorate Programme for Teesside University at MDIS, Singapore. Dr. Anand's academic credentials are complemented by substantial industry experience. As Founder-Director of Emphasis, a marketing and strategic consultancy, he has collaborated with multinational corporations including Procter & Gamble, Nestlé, PepsiCo, Unilever, and Colgate-Palmolive, working on major brands such as Lay's, Ariel, Lifebuoy, and Coca-Cola. Read More Read Less