Amit Kumar SinghAmit Kumar Singh holds a Masters Degree in Business Administration from the Institute of Management Studies, Dehradun. At present, he is the Faculty Associate at Icfai Books, an affiliate of the Icfai University Press. Prior to joining Icfai, he had short stint in the BPO industry. He has been a regular contributor to Icfai magazines. He has made research contributions in the areas of branding and advertising, and edited books ranging from Aviation Industry to Experiential Marketing. He is also a contributor to allaboutbranding.com (a leading online branding and communication exchange). His areas of interests include branding, strategic management and global marketing. Read More Read Less