Buy books written by Alvin J Silk Available at Bookswagon
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Alvin J Silk

Alvin J Silk

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1.
A Multiple-product Sales Force Allocation Model
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
AED141
Binding:
Hardback
Release:
22 May 2025
Language:
English
International Edition
Ships within 10-12 Days Explain..
2.
A Multiple-product Sales Force Allocation Model
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
AED88
Binding:
Paperback
Release:
22 May 2025
Language:
English
International Edition
Ships within 10-12 Days Explain..
3.
What Is Marketing?
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review
Publisher: Harvard Business Review Press
3.5 (6)
AED103
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
Available
Ships within 12-14 Days Explain..
4.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
AED130
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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5.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
AED80
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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6.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
AED142
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
7.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
AED88
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
8.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
AED141
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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9.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
AED88
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
10.
The use of Preference and Perception Measures in new Product Development
The use of Preference and Perception Measures in new Product Development
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
AED141
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
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11.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
AED130
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
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12.
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
By: Silk Alvin J, Davis Harry L, Douglas Susan P
Publisher: Palala Press
No Review Yet
AED141
Binding:
Hardback
Release:
05 May 2016
Language:
English
International Edition
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13.
Test-retest Correlations and the Reliability of Copy Testing
Test-retest Correlations and the Reliability of Copy Testing
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
AED141
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
14.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
AED80
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
15.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED141
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
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