Alisha LyndonAlisha Lyndon is Chief Executive at Momentum ITSMA which she founded in 2011. Bringing 20 years' experience, she advises technology, professional, and financial services firms on go-to-market growth strategies, key account development, and team alignent.During her career, Alisha has advised a wide range of global enterprises, including Deloitte, Amazon, and State Street.Serial entrepreneur and growth evangelist Alisha pioneered the idea of Account-Based Marketing to drive growth in strategic accounts.Prior to Momentum ITSMA, Alisha spent ten years in growth roles at technology vendors, including Microsoft and Logicall.Alisha is host to two podcasts, Account-Based Marketing, and Breaking The Bias. She is a regular contributor to Forbes, and speaker on growth topics. Read More Read Less