Alexandre DuarteAlexandre Duarte , PhD in Communication Sciences (specialization in Organizational and Strategic communications) by Universidade do Minho, is a Professor at Universidade Nova de Lisboa, researcher at ICNOVA/UNL and Invited Professor at Universidade Ctólica Portuguesa, where coordinates the Postgraduate Courses in Communication and Advertising Creativity, and Service Design. Having worked in several multinational advertising agencies for more than 20 years as a Senior Creative Copywriter, he was Tutor of the Young Marketers Academy of the EUROBEST Festival, CEO of RESTART – Institute of Arts and Creativity and advisor to SUPERBRANDS Portugal. Since 2021, is a member of the Research Committee of EDCOM - European Institute for Commercial Communications Education, and from 2024, assumed the Coordination of the Advertising Working Group of the Portuguese Association of Communication Sciences - SOPCOM. Read More Read Less