Alexandra KenyonAlexandra Kenyon is Professor Doctor at University Vitez, Bosnia and Herzegovina and an Associate Professor at Universidad de León, Spain. She was previously a Course Director in Hospitality Management in the School of Events, Tourism and Hospitalityat Leeds Beckett University. Alexandra was an FP7 European Commission Expert Evaluator and is on the Editorial Review Board for the Journal of Advertising Research. Alexandra also has knowledge and experience of empirical research and evaluation of matter congruent with the meetings and events industry and social media marketing for MPI Dallas, United States, economic impact studies for the Tour de Yorkshire and social policy research for Leeds City Council of problem and at-risk gamblers following the opening of a large casino in Leeds City Centre. Read More Read Less