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Alan Tapp

Alan TappDr Alan Tapp is Reader and Research Unit Director in Marketing at Bristol Business School. He worked for many years in the industry, including at BT, before moving into academic life. He is a leading authority in direct marketing, sports marketing an segmentation, with three books and over 50 publications to his name. Read More Read Less

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1.
Principles of Direct, Database and Digital Marketing
Principles of Direct, Database and Digital Marketing
By: Alan Tapp, Matthew Housden , Ian Whitten
Publisher: Pearson Education Limited
No Review Yet
AED447
Binding:
Paperback
Release:
12 Dec 2013
Language:
English
International Edition
Ships within 22-24 Days Explain..
2.
Social Marketing
Social Marketing
By: Fiona Spotswood, Alan Tapp, Lynne Eagle, Stephan Dahl, Susie Hill
Publisher: Pearson Education Limited
No Review Yet
AED494
Binding:
Paperback
Release:
18 Dec 2012
Language:
English
International Edition
Ships within 22-24 Days Explain..
3.
Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
By: Alan Tapp
Publisher: Pearson Education UK
No Review Yet
AED332
Binding:
Digital (delivered electronically)
Release:
01 Jan 2005
Out of Stock
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4.
Wheels, Skills and Thrills
Wheels, Skills and Thrills
By: Alan Tapp, Ashley Pressley, Mike Baugh
Publisher: Lap Lambert Academic Publishing
No Review Yet
AED179
Binding:
Paperback
Release:
23 Nov 2013
Language:
English
Out of Stock
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5.
Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
By: Alan Tapp
Publisher: Financial Times Prentice Hall
No Review Yet
AED130
Binding:
Paperback
Release:
31 Dec 1998
Out of Stock
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6.
The Hmong of Thailand
The Hmong of Thailand
By: Nicholas Tapp, Alan Whittaker
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AED29
Binding:
Paperback
Out of Stock
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7.
Marketing Revolution
Marketing Revolution
By: Anthony Marsella, Merlin Stone, Alan Tapp, Etienne Leroy
Publisher: Kogan Page
No Review Yet
AED66
Binding:
Undefined
Release:
01 Jan 2005
Out of Stock
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8.
Marketing Revolution
Marketing Revolution
By: Anthony Marsella, Paul R Gamble, Merlin Stone, Alan Tapp
Publisher: Kogan Page Ltd
No Review Yet
AED80
Binding:
Paperback
Release:
03 May 2007
Language:
English
Out of Stock
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9.
Marketing Revolution
Marketing Revolution
By: Anthony Marsella, Paul R Gamble, Merlin Stone, Alan Tapp
Publisher: Kogan Page Ltd
No Review Yet
AED130
Binding:
Hardback
Release:
03 Oct 2005
Language:
English
Out of Stock
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