Ahmed RagehDr. Ahmed Rageh Ismail , an Associate Professor of Marketing and Management and the Dean of faculty of business studies, Arab Open University – Egypt Campus. Previously, he worked as an Associate Professor of Marketing and Management at the Othman Yep Abdullah Graduate of Business, Universiti Utara Malaysia. He started him academic career in 2002 where he worked as a teaching assistant at the school of management in Cairo University. He received his PhD in management studies (marketing) from the Brunel Business School (BBS)- Brunel University – West London – United Kingdom in 2010. He worked in many universities around the world, such as London School of Economics, Curtin University, Egypt-Japan University of Science and Technology (EJUST). Among the administrative positions he held was Head of Marketing Department at School of Business – Curtin University – Miri Campus, The Director of MBA program at (EJUST) and currently he is the director of Master of Business Management (MBM) program at OYAGSB – UUMKL. the His main research and teaching interests fall into areas such as innovation and entrepreneurship, cross-cultural marketing, consumer psychology, value and ethics. He has published in top tier journals such as International Journal of Entrepreneurial Behavior and Research, the Qualitative Marketing Research: An International Journal, Asia-Pacific Journal of Marketing and Logistics, Young Consumers amongst others. Similarly, he contributed to books with many co-authors around the globe. Ahmed’s work is globally recognized by scholars; therefore, he serves as a peer reviewer in different marketing and management journals. Ahmed Rageh can be contacted at Read More Read Less