Understanding Collaborative Consumption

This dynamic book explores the importance of collaborative consumption. Doing so is relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate understudied community efforts and spaces, including innovative topics such as hand-me-downs and coworking. Championing an interdisciplinary approach, Understanding Collaborative Consumption follows a detailed framework to dissect its role within the sharing economy. Setting out a schema for understanding collaborative consumption and its paradoxes, it analyses the role of the consumer and provides an exploration of grassroots and community efforts. Contributors discuss platformed and branded efforts to extend the reciprocity based market, and conclude with an appraisal of negative externalities and emerging trends. Providing an in-depth examination of a sector that has in recent years rapidly grown in scope and breadth, this book will be a crucial read for academics and researchers of business management, marketing and sociology. It will also prove valuable to students and scholars interested in economic entrepreneurship, branding and the sharing economy.

Table of Contents:
Contents: Foreword xvi Cait Lamberton PART I FRAMEWORK FOR UNDERSTANDING CC 1 Understanding collaborative consumption: an overview 2 B. Yasanthi Perera, Pia A. Albinsson, and Stephanie J. Lawson 2 The paradox of collaborative consumption 12 Hugo Guyader PART II CONSUMER ROLES IN CC 3 How do prosumers collaborate in online communities? The four-level structure of collaborative prosumption practices 28 Jan-Hendrik Bucher, Johanna Gollnhofer, and Niklas Woermann 4 The effect of materialism on participation in collaborative consumption 44 Antje R. H. Graul and Aristeidis Theotokis 5 Self-regulating a collaborative engagement platform: case REKO 55 Hanna Leipämaa-Leskinen, Elina Närvänen, and Hannu Makkonen PART III GRASSROOTS AND COMMUNITY EFFORTS 6 Repair cafés: exploring collaborative repair 69 Lucie K. Ozanne 7 Sustainability in alternative consumer networks: understandings and expectations 83 Birgit Teufer 8 Collaborative consumption after community tragedies: public space for communal healing 99 Amy Greiner Fehl and Marlys Mason 9 Hand-me-downs: the wallflower of pre-ownership and a special case for psychological ownership 112 Susanne Ruckelshausen and Bernadette Kamleitner PART IV CC PLATFORMS AND BRANDED EFFORTS 10 Branded resale apparel programs: a response to collaborative consumption 126 Meegan Feori-Payne, Rebeca Perren, and Stephanie J. Lawson 11 Collaborative consumption providers: examining the roles, classifications, and earnings of gig workers 143 Mark R. Gleim and Alexander Davidson 12 Canines and the chemistry of coworking 155 Will Low and Eileen Davenport 13 From land to table: a sustainable chain towards collaborative consumption 169 Angelo Ranieri, Marco Tregua, and Irene Di Bernardo PART V NEGATIVE EXTERNALITIES AND EMERGING TRENDS 14 Negative externalities of collaborative consumption: the cost of exploitation 187 Merlyn A. Griffiths, Chantell LaPan, and Channelle D. James 15 Cryptocurrency communities: an overview of collaborative currency systems 203 Lagnajita Chatterjee, Pia A. Albinsson, Dan R. Bradbury, and Adrienne F. Muldrow 16 Modern social trends that facilitate collaborative consumption adoption: an exploration of new opportunities 215 Yang (Jenny) Guo, Xiadong Nie, and Debi P. Mishra