Schreiben fürs Netz
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Schreiben fürs Netz: Aspeke der Zielfindung, Planung, Steuerung und Kontrolle

Schreiben fürs Netz: Aspeke der Zielfindung, Planung, Steuerung und Kontrolle

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About the Book

Berufliches Schreiben am Arbeitsplatz ist meist Schreiben am Bildschirm - und immer ofter Schreiben zum Lesen und Nutzen am Bildschirm. Damit befasst sich dieser Band: Was tun Profis in Wissenschaft, Wirtschaft, Industrie oder Verwaltung genau, wenn sie am Computer und fur das Lesen am Computer schreiben, und was wollen sie tun? Kommt dabei heraus, was sie sich vorgenommen haben und was die Nutzerinnen und Nutzer erwarten? Was lasst sich verbessern, und wie? Angesprochen sind Forschende und Fachleute aus der Praxis, die sich mit dem Schreiben in und fur Online- und Hypermedia-Umgebungen befassen. Gegenstande sind das wissenschaftliche Schreiben, das Schreiben in der Lehrmittelproduktion, die technische Redaktion, das betriebliche Schreiben, der Online-Journalismus und das Schreiben in der Verwaltung.

Table of Contents:
Vorwort.- Zielfindung.- „Rahmen“ und „Inhalte“ — Was Entscheider vom Intraneteinsatz erwarten.- Telefon, Email oder Fax? — Medienkommunikation in Unternehmen.- Hypermedia-Lerntext gestalten — Lehrmitteldesign im Schnittfeld von Didaktik und Linguistik.- Planung.- Linear oder nicht? — Über die Produktion wissenschaftlicher Hypertexte.- Die User führen — Analytisches Konzept für den Relaunch einer Website.- Die Logik der Reihenfolge — Hypertexte argumentieren anders.- Steuerung.- Laufend weiter konzipieren — Computergestützte wissenschaftliche Text(re)produktion.- Schreibend diskutieren — Gruppenarbeit in virtuellen Arbeitsräumen.- Email-Management — Internet als Redaktionswerkzeug.- Kontrolle.- Der bessere Auftritt — Websites mit Checklisten optimieren.- Schreiben zum Lernen — Analyse des Leseverhaltens als Basis für das Textdesign.- Lehrtext übersetzen — Ein neues Medium nutzen.- Quick Tour.- Das Bemühen der Produzenten — Wie erreicht und testet man Usability?.- Literatur.- Kurzbiografien.


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Product Details
  • ISBN-13: 9783531147406
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 246
  • Returnable: Y
  • Width: 148 mm
  • ISBN-10: 3531147404
  • Publisher Date: 14 Sep 2005
  • Binding: Paperback
  • Language: gerger
  • Returnable: Y
  • Sub Title: Aspeke der Zielfindung, Planung, Steuerung und Kontrolle


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