Representing Translation
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Representing Translation: The Representation of Translation and Translators in Contemporary Media

Representing Translation: The Representation of Translation and Translators in Contemporary Media

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About the Book

In an increasingly global and multilingual society, translators have transitioned from unobtrusive stagehands to key intercultural mediators—a development that is reflected in contemporary media. From Coppola’s Lost in Translation to television’s House M.D., and from live performance to social media, translation is rendered as not only utilitarian, but also performative and communicative. In examining translation as a captivating theme in film, television, commercials, and online content, this multinational collection engages with the problems and limitations faced by translators, as well as the ethical and philosophical aspects of translation and Translation Studies. Contributors examine the role of the translator (as protagonist, agent, negotiator, and double-agent), translation in global communication, the presentation of visual texts, multilingualism in contemporary media, and the role of foreign languages in advertisements. Translation and translators are shown as inseparable parts of a contemporary life that is increasingly multilingual, multiethnic, multinational and socially diverse.

Table of Contents:
Introduction, Dror Abend-David (University of Florida, USA) Chapter 1: Imagining Translation and Translators An Introductory Note The Evolution of the "Universal Translator": Technical Device and Human Factor in Doctor Who and Star Trek From the 1960s to the Present, Erga Heller (Kaye Academic College of Education, Israel) Glossary Chapter 2: The Translator as Protagonist An Introductory Note In search of a Chinese Hamlet: Translation, Interpretation, and Personalities in Postwar Film-Cultural Exchange, Ying Xiao (University of Florida, USA) Glossary Chapter 3: Translators as Social (Double) Agent An Introductory Note Mediating Violence: Three Film Portrayals of Interpreters’ Dilemmas as Participants in Conflict, Kayoko Takeda (Rikkyo University, Japan) Glossary Chapter 4: Translation and Translators in New Media An Introductory Note Reactions to Audiovisual Adaptation on Social Media: The Case of How To Get Away With Murder, Chiara Bucaria (University of Bologna, Italy) Glossary Chapter 5: Translation and/as Global Communication An Introductory Note Cross-Languaging Romance on Screen, Delia Chiaro (University of Bologna, Italy) Glossary Chapter 6: “They have eyes, but they [could see better]” An Introductory Note Audio Description for All? Enhancing the Experience of Sighted Viewers through Visual Media Access Services, Iwona Mazur (Adam Mickiewicz University, Poland) Glossary Chapter 7: Translating Translation An Introductory Note Translating Multilingual Films in a South African Context, Zoë Pettit (University of Greenwich, UK) Glossary Chapter 8: Translation and Localization in Advertisement An Introductory Note Localization Strategies in English-Chinese Advertisement Translation, Ying Cui (Shandong University, China) and Yanli Zhao (Shandong University, China) Glossary Chapter 9: The “Non-Translation” An Introductory Note Yiddish, Media and the Dramatic Function of Translation - or What Does It Take to Read Joel and Ethan Coen's film, A Serious Man?, Dror Abend-David (University of Florida, USA) Glossary List of Contributors Index


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Product Details
  • ISBN-13: 9781501333873
  • Publisher: Bloomsbury Publishing PLC
  • Binding: Hardback
  • Language: English
  • Sub Title: The Representation of Translation and Translators in Contemporary Media
  • Width: 152 mm
  • ISBN-10: 1501333879
  • Publisher Date: 21 Feb 2019
  • Height: 229 mm
  • No of Pages: 248
  • Weight: 548 gr


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