Planning, Implementing, and Evaluating Health Promotion Programs
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer: International Edition

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer: International Edition

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About the Book

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.   "I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts." —Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale

Table of Contents:
Preface 1. Health Education, Health Promotion, Health Educators, and Program Planning Part One: Planning a Health Promotion Program 2. Models for Program Planning in Health Promotion 3. Starting the Planning Process 4. Assessing Needs 5. Measurement, Measures, Measurement Instruments and Sampling 6. Mission Statement, Goals, and Objectives 7. Theories and Models Commonly Used for Health Promotion Interventions 8.  Interventions 9. Community Organizing and Community Building Part Two: Implementing a Health Promotion Program 10. Identification and Allocation of Resources 11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers 12. Implementation: Strategies and Associated Concerns Part Three: Evaluating a Health Promotion Program 13. Evaluation: An Overview 14. Evaluation Approaches and Designs 15. Data Analysis and Reporting Appendix A: Code of Ethics for the Health Education Profession Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs Glossary References Name Index Subject Index


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Product Details
  • ISBN-13: 9780321561527
  • Binding: Paperback
  • Language: English
  • Spine Width: 27 mm
  • Weight: 846 gr
  • ISBN-10: 032156152X
  • Height: 191 mm
  • No of Pages: 480
  • Sub Title: A Primer: International Edition
  • Width: 231 mm


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