NEW MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business
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NEW MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business

NEW MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business

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About the Book

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   -- Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.   Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.   0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package Package consists of 0133059049 / 9780133059045 Better Business 0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business  

Table of Contents:
PART I. LOOKING AT THE BUSINESS ENVIRONMENT. 1. Business Basics 2. Economics and Banking 3. Ethics in Business 4. Business in a Global Economy Mini Chapter 1. Business Law PART II. STARTING AND STRUCTURING A BUSINESS 5. Small Business and the Entrepreneur 6. Forms of Business Ownership Mini Chapter 2. Constructing an Effective Business Plan PART III. MANAGING A BUSINESS AND EMPLOYEES 7. Business Management and Organization 8. Motivation, Leadership, and Teamwork 9. Human Resource Management 10. Online Business and Technology 11. Production, Operations, and the Supply Chain Mini Chapter 3. Business Communications PART III. PRINCIPLES OF MARKETING 12. Marketing and Consumer Behavior 13.Product Development and Pricing Strategies 14. Promotion and Distribution Mini Chapter 4. Finding a Job PART IV. PRINCIPLES OF FINANCE 15. Financing and Tracking Business Operations 16. Investment Opportunities in the Securities Market Mini Chapter 5. Personal Finance Appendix Reference Notes Glindex Answer Key  


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Product Details
  • ISBN-13: 9780133059441
  • Binding: LB
  • Weight: 41 gr
  • ISBN-10: 0133059448
  • Language: English


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NEW MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business
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