The New Bottom Line
Home > Business and Economics > Business and Management > The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business

The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business

|
     0     
5
4
3
2
1




International Edition


About the Book

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?. So what? No bottom line? No more profit? Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

Table of Contents:
Introduction: Designing value around people. The value earth is moving under our feet. Consumer-facing businesses are facing an era of fundamental change: from product-centric to person-centric. 1. The Value Gaps. Why today's businesses cannot - or do not want to - meet a whole range of crucial consumer needs. 2. Untapped Assets. Why these same businesses continually neglect - and miss the value - of a whole range of hugely powerful, personal assets. 3. The New Bottom Line. How a need breed of businesses are connecting these value gaps to these untapped assets...to transform the business landscape. 4. Trading agency. How looking at markets, rather than products and services, from the buyer's point of view revolutionizes marketing processes - and its consumer value. 5. Solution assembly. How helping people to reach their personal objectives, rather than sell them more ingredients, takes value to a new level. 6. Passion partnership. Why helping people reach personal fulfillment will be a massive new business in its own right. 7. Learning to fly. Why, and how, the new bottom line requires the emergence of completely new business models - and why migrating towards the new bottom line is not a matter of choice. 8. Let the customer drive your company - literally. How moving from push to pull adds value while cutting costs. 9. Organize operations around your customer. How the imperatives of customer convenience and corporate productivity connect. 10. Build partnerships around your customer. How the new bottom line involves complete supply chains and value networks, not just individual companies. 11. Become a company that works for me. How the demand for 'value in my life' affects the workplace as well as the market place. 12. Make marketing a service. How to make marketing effective - by freeing it from its seller-centric bias. 13. A New Vision of Value. Strategic choices; evolutionary strategies.


Best Sellers


Product Details
  • ISBN-13: 9781841124766
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Capstone Publishing Ltd
  • Height: 242 mm
  • No of Pages: 276
  • Returnable: N
  • Sub Title: Bridging the Value Gaps that are Undermining Your Business
  • Width: 163 mm
  • ISBN-10: 1841124761
  • Publisher Date: 11 Jul 2003
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 28 mm
  • Weight: 625 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
John Wiley and Sons Ltd -
The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!