MyLab Speech -- Standalone Access Card -- for Public Speaking

This access code card gives you access to all of MySpeechLab’s grade-boosting resources.MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MySpeechLab and does not include the actual bound book.   Updated in a 9th edition, this top-selling, comprehensive introductory public speaking highlights and develops the theme of Finding Your Voice as a speaker and as a person, supported by new pedagogy, numerous sample student speeches, and significantly streamlined, reorganized content throughout.

Table of Contents:
Chapter 1:  Finding Your Voice   What Public Speaking Has to Offer                         Practical Benefits                         Personal Growth Benefits                         Introduction to Communication What This Course Asks of You                         Respect for the Integrity of Ideas and Information                         A Concern for Consequences Final Reflections:  The Fate of Public Discourse   Chapter 2:  Managing Your Fear of Speaking Understanding Communication Anxiety Managing Communication Anxiety                         Reality Testing                         Selective Relaxation                         Attitude Adjustments                         Cognitive Restructuring                         Visualization                         Putting it all Together Final Reflections:  Victory Over Fear   Chapter 3:  Your First Speech:  An Overview of Speech Preparation Managing the Impressions You Make                         Competence                         Integrity                         Goodwill                         Dynamism Planning Your First Speech                         Step 1:  Find the Right Topic                         Step 2:  Focus Your Topic                         Step 3:  Find Material for Your Speech                         Step 4:  Design Your Speech                         Step 5:  Outline Your Speech                         Step 6:  Practice Your Presentation                         Step 7:  Make Your Presentation Introducing Yourself or a Classmate:  An Application Final Reflections:  Exploration Through Preparation   Chapter 4:  Becoming a Better Listener The Benefits of Effective Listening                         Listening in the Workplace                         Listening in the Classroom The Process of Listening                         Threshold Listening                         Critical Listening                         Empathic Listening                         Constructive Listening Effective Listening Behaviors                         Overcoming External Barriers                         Overcoming Internal Barriers Becoming a Critical Listener                         Do Speakers Support Their Claims?                         Do Speakers Rely on Credible Sources?                         Do Speakers Use Words to Reveal or Befuddle?                         What Strategies Do Speakers Use? Evaluating Classroom Speeches                         You as a Constructive Listener                         You as a Critical Listener Ethical Responsibilities of a Listener Final Reflections:  The Golden Rule of Listening   Part Two:  Preparation for Public Speaking   Chapter 5:  Adapting to Your Audience and Situation Why Audience Analysis is Important Understanding Audience Demographics                         Age                         Gender                         Educational Level                         Group Affiliations Understanding Audience Dynamics                         Attitudes, Beliefs and Values                         Gathering Information about Attitudes                         Motivation Meeting the Challenges of Audiences Diversity                         Apply Universal Values                         Use Speaking Resources Skillfully                         Avoid Language Pitfalls                         Avoid Rhetorical Land Mines Adjusting to the Communication Situation                         Time                         Place                         Occasion                         Size of Audience                         Context Final Reflections:  Keeping Your Audience in Mind     Chapter 6:  Developing Your Topic What is a Good Topic?                         A Good Topic Helps You Find Your Voice                         A Good Topic Involves Your Listeners                         A Good Topic Is One You Can Manage Discovering Your Topic Area                         Brainstorming                         Interest Charts                         Media Prompts Exploring Your Topic Area                         Mind Mapping                         Topic Analysis                         Selecting Your Topic Refining Your Topic                         General Purpose                         Specific Purpose                         Thesis Statement An Overview of the Topic Selection Process Final Reflections:  The Great Chain of Communication   Chapter 7:  Building Responsible Knowledge Developing a Research Strategy                         Prepare an Overview                         Build a Bibliography                         Acquire In-Depth Knowledge                         Be Sure Your Information is Up-to-Date                         Include Local Applications Acquiring Responsible Knowledge                         Drawing on Personal Knowledge and Experience                         Doing Research in the Library                         Doing Research on the Internet Evaluating Research Materials                         Evaluating Material from Library Resources                         Evaluating Material from the Internet Interviewing for Information                         Establish Contact                         Prepare for the Interview                         Conduct the Interview                         Record What You Learn Taking Notes on Your Research                         Preparing Source and Information Cards                         Taking Notes on Your Computer                         Know What Information to Record Final Reflections:  Your Substantive Voice   Chapter 8:  Supporting Your Ideas Facts and Statistics                         Framing Facts                         Developing Statistics                         Constructing Facts and Figures                         Testing Facts and Figures Testimony                         Framing Expert Testimony                         Developing Lay Testimony                         Constructing Prestige Testimony                         Designing Testimony:  Other Considerations Examples                         Types of Examples                         Fashioning Powerful Examples                         Testing Your Examples Narratives                         Types of Narratives                         Building Narratives                         Testing Your Story Selecting and Combining Supporting Materials Final Reflections:  Developing a Strong Voice   Chapter 9:  Structuring and Outlining Your Speech Principles of a Well-Structured Speech                         Simplicity                         Order                         Balance Structuring the Body of Your Speech                         Selecting Your Main Points                         Arranging Your Main Points                         Developing Your Main Points                         Developing a Working Outline                         Adding Transitions  Introducing and Concluding Your Speech                         Introducing Your Speech                         Concluding Your Speech                         Selecting and Using Introductory and Concluding Techniques Preparing Your Formal Outline Final Reflections:  Value of the Twin Disciplines   Part Three:  Developing Presentation Skills   Chapter 10:  Developing Presentation Aids The Advantages and Disadvantages of Presentation Aids                         Advantages of Presentation Aids                         Disadvantages of Presentation Aids Types of Presentation Aids                         People                         Objects and Models                         Graphics                         Pictures Presentation Media                         Traditional Media                         New Media Preparing Presentation Aids                         Principles of Design                         Principles of Color                         Making Presentation Aids Using Presentation Aids Ethical Considerations for Using Presentation Aids Final Reflections:  Amplifying Your Voice   Chapter 11:  Putting Words to Work What Words Can Do                         What Makes the Spoken Word Special                         Shaping Perceptions                         Arousing Feelings                         Bringing Listeners Together                         Prompting Listeners to Take Action                         Celebrating Shared Values The Six C’s of Language Use                         Clarity                         Color                         Concreteness                         Correctness                         Conciseness                         Cultural Sensitivity Magnifying the Power of Language                         Using Figurative Language                         Changing the Order of Words                         Using the Sounds of Words to Reinforce Their Sense Final Reflections:  Give Me the Right Word   Chapter 12:  Presenting Your Speech The Power of Presentation Developing Your Physical Voice                         Pitch                         Rate                         Loudness                         Variety                         Vocal Problems Developing Your Body Language                         Facial Expression and Eye Contact                         Movement and Gestures                         Personal Appearance Developing Versatility in Presentation                         Impromptu Speaking                         Memorized Text Presentation                         Reading from a Manuscript                         Extemporaneous Speaking Developing Flexibility in Special Situations                         Handling Questions and Answers                         Making Video Presentations Practicing for Presentation Final Reflections:  Taking the Stage       Part Four:  Types of Public Speaking   Ch 13:  Informative Speaking Informative Speaking:  An Orientation Forms of Informative Speeches                         Speeches of Description                         Speeches of Demonstration                         Speeches of Explanation Helping Listeners Learn                         Motivating Audiences to Listen                         Maintaining Audience Attention                         Promoting Audience Retention Speech Designs                         Categorical Design                         Comparative Design                         Spatial Design                         Sequential Design                         Chronological Design                         Causation Design Rising to the Challenge of the Informative Speech Briefings:  An Application Final Reflections:  The Informed Voice   Chapter 14:  Persuasive Speaking The Nature of Persuasive Speaking The Types of Persuasive Speaking                         Speeches That Focus on Facts                         Speeches That Address Attitudes, Beliefs, and Values                         Speeches That Advocate Action The Persuasive Process                         Awareness                         Understanding                         Agreement                         Enactment                         Integration The Challenges of Persuasive Speaking                         Enticing a Reluctant Audience to Listen                         Removing Barriers to Commitment                         Moving from Attitude to Action                         The Challenge of Ethical Persuasion Designs for Persuasive Speeches                         Problem-Solution Design                         Motivated Sequence Design                         Refutative Design                         Design Combinations Final Reflections:  The Case for Persuasion   Chapter 15:  Building Sound Arguments Reasoned Persuasion                         Building Evidence                         Developing Proofs The Master Form of Proof                         Definitions of Central Concepts                         Reasoning from Principle                         Reasoning from Reality                         Reasoning from Parallel Cases Avoiding Defective Persuasion                         Defective Evidence                         Defective Proof                         Defective Patterns of Reasoning                         Fallacies Related to Particular Design Final Reflections:  Persuasion That Has Legs   Chapter 16:  Ceremonial Speaking Techniques of Ceremonial Speaking                         Identification                         Magnification Types of Ceremonial Speeches                         The Speech of Tribute                         The Acceptance Speech                         The Speech of Introduction                         The Speech of Inspiration                         The After-Dinner Speech                         Master of Ceremonies Narrative Design                         Prologue                         Plot                         Epilogue Final Reflections:  And in Conclusion Let Us Say   Appendix A:  Communicating in Small Groups Appendix B:  Speeches for Analysis Endnotes Index