MyLab Speech with Pearson eText -- Standalone Access Card -- for Public Speaking

This access code card gives you access to all of MySpeechLab’s grade-boosting resources...PLUS a complete e-book of your textbook! MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MySpeechLab and does not include the actual bound book.   Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.

Table of Contents:
Each chapter concludes with “Study Guide” and “Speech Workshop.”   CHAPTER 1 Speaking with Confidence Why Study Public Speaking? The Communication Process The Rich Heritage of Public Speaking Improving Your Confidence as a Speaker An Overview of Audience-Centered Public Speaking   CHAPTER 2 Speaking Freely and Ethically Speaking Freely Speaking Ethically Speaking Credibly   CHAPTER 3 Listening to Speeches Overcoming Barriers to Effective Listening  How to Become a Better Listener Improving Listening and Critical Thinking Skills Analyzing and Evaluating Speeches   CHAPTER 4 Analyzing Your Audience Gather Information about Your Audience Analyze Information about Your Audience Adapting to Your Audience Analyzing Your Audience before You Speak Adapting to Your Audience as You Speak Analyzing Your Audience after You Speak   CHAPTER 5 Developing Your Speech Select and Narrow Your Topic Determine Your Purpose Develop Your Central Idea Generate and Preview Your Main Ideas Meanwhile, Back at the Computer . . .   CHAPTER 6 Gathering and Using Supporting Material Sources of Supporting Material Research Strategies Types of Supporting Material The Best Supporting Material   CHAPTER 7 Organizing Your Speech Organizing Your Main Ideas Subdividing Your Main Ideas Integrating Your Supporting Material Developing Signposts Supplementing Signposts with Presentation Aids   CHAPTER 8Introducing and Concluding Your Speech Purposes of Introductions Effective Introductions Purposes of Conclusions Effective Conclusions   CHAPTER 9 Outlining and Revising Your Speech Developing Your Preparation Outline Revising Your Speech Developing Your Delivery Outline and Speaking Notes   CHAPTER 10 Using Words Well: Speaker Language and Style Differentiating Oral and Written Language Styles Using Words Effectively Adapting Your Language Style to Diverse Listeners Crafting Memorable Word Structures Using Memorable Word Structures Effectively   CHAPTER 11 Delivering Your Speech The Power of Speech Delivery Methods of Delivery Characteristics of Effective Delivery Audience Diversity and Delivery Rehearsing Your Speech: Some Final Tips Delivering Your Speech Responding to Questions   CHAPTER 12Using Presentation Aids The Value of Presentation Aids Types of Presentation Aids Guidelines for Developing Presentation Aids Guidelines for Using Presentation Aids   CHAPTER 13 Speaking to Inform Types of Informative Speeches Strategies to Enhance Audience Understanding Strategies to Maintain Audience Interest Strategies to Enhance Audience Recall Developing an Audience-Centered Informative Speech   CHAPTER 14 Understanding Principles of Persuasive Speaking Persuasion Defined How Persuasion Works How to Motivate Listeners How to Develop Your Persuasive Speech   CHAPTER 15 Using Persuasive Strategies Enhancing Your Credibility Using Logic and Evidence to Persuade Using Emotion to Persuade Strategies for Adapting Ideas to People and People to Ideas Strategies for Organizing Persuasive Messages   CHAPTER 16 Speaking for Special Occasions and Purposes Public Speaking in the Workplace Ceremonial Speaking After-Dinner Speaking: Using Humor Effectively       EPILOGUE   APPENDIX A Speaking in Small Groups Solving Problems in Groups and Teams Participating in Small Groups Leading Small Groups   APPENDIX B Speeches for Analysis and Discussion I Have a Dream by Martin Luther King Jr. Inaugural Address by Barack Obama Find Your Passion, and Find a Way to Get Paid to Follow It by Anne Lynam Goddard Sticky Ideas: Low-Tech Solutions to a High-Tech Problem by Richard L. Weaver II Land of the Free Because of the Homeless by Shaunna Miller   Endnotes Index