MyLab Search with Pearson eText -- Standalone Access Card -- for The Journalist's Handbook for Online Editing
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MyLab Search with Pearson eText -- Standalone Access Card -- for The Journalist's Handbook for Online Editing

MyLab Search with Pearson eText -- Standalone Access Card -- for The Journalist's Handbook for Online Editing

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About the Book

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --An editing handbook that puts the Web first   Focusing on the world of online media, the authors explore the dynamic, interactive, and evolving nature of online writing.  Building on the foundation of proper grammar, good word choice, and editing for style and clear communication, the book discusses the added challenges that online writers have to address.    Learning Goals Upon completing this book, readers will be able to: Understand how writing for the Web differs from traditional journalism Explore the challenges faced by online writers Create clear, effective copy for the Web The Journalist’s Handbook for Online Editing is now available in the most student-friendly format at a student-friendly price. With MySearchLab with eText, students gain access to an interactive eText and a suite of resources to help them experience and interact with the process of online editing.   Students may purchase access directly from http://www.mysearchlab.com by using the following ISBNs: ISBN-10: 0205912230 / ISBN-13: 9780205912230.   The Journalist’s Handbook for Online Editing is also available in an on-demand, printed format from Pearson Learning Solutions.  Visit http://www.pearsoncustomlibrary.com for more information.

Table of Contents:
In>1) Brief Table of Contents 2) Full Table of Contents   1) Brief Table of Contents   Section One: Establishing a Foundation Chapter 1: Online  Chapter 2: Online editors Chapter 3: Online audiences  Section Two: Generating Content Chapter 4: Convergent packages  Chapter 5: Photographs, galleries, slideshows and captions Chapter 6: Graphics, blurbs and boxes Chapter 7: Audio, video and the Web Section Three: Revising and Editing Chapter 8 : Making copy right Chapter 9 : Making copy sing Chapter 10 : Punctuation and usage Chapter 11: Style Section Four: Gathering an Audience and Gaining its Attention Chapter 12 : Headlines Chapter 13: Social media and linked material Chapter 14: Design on the Web Chapter 15: Online marketing Section Six: Guarding Against Problems Chapter 16: Online law, copyright and fair use Chapter 17: Online ethics   1) Full Table of Contents   Section One: Establishing a Foundation   Chapter 1: Online  Online storytelling forms Shovelware sites Web-first and Web-only sites Web-only sites Hyperlocal and citizens journalism sites Mobile delivery of content Social media interaction Final thoughts   Chapter 2: Online editors Preparing to be an editor The job of an editor The editor as a manager How to coach writers The editing process The first cut How to criticize effectively Editing for the bigger picture Final thoughts   Chapter 3: Online audiences  Online audiences Researching your site’s audience Local focus Final thoughts   Section Two: Generating Content   Chapter 4: Convergent packages  Understanding convergence Tools of the trade Approaching the news Dealing with feedback Final thoughts   Chapter 5: Photographs, galleries, slideshows and captions Choosing photographs Preparing photographs Presenting photographs Writing captions Working with photographers Final thoughts   Chapter 6: Graphics, blurbs and boxes Basics of a graphic The spectrum of graphics Boxes Graphics beyond the box Interactive graphics Final thoughts   Chapter 7: Audio, video and the Web Audio Video Video quality Editing basics Editing the package step by step Final thoughts Section Three: Revising and Editing   Chapter 8 : Making copy right Making copy right with content that speaks to your audience Making copy right with leads Making copy right with solid facts Making copy right with tight writing Final thoughts   Chapter 9 : Making copy sing Making copy sing with effective leads Making copy sing with concrete details Making copy sing with strong quotes Final thoughts   Chapter 10 : Punctuation and usage Commas Semicolons Apostrophes Hyphens Dashes Colons Quotation marks Question marks Exclamation points Parentheses Irregular verbs Agreement Troublesome pronouns Prepositions Final thoughts   Chapter 11: Style Breakout: David Minthorn Abbreviations and acronyms Capitalization Misspelled and misused words Numbers Plurals Final thoughts   Section Four: Gathering an Audience and Gaining its Attention   Chapter 12 : Headlines What headlines do The core of a good headline Things to do before writing a headline Key elements to writing a headline Things to do after writing a headline SEO and headlines How is SEO comparable to what I’m already doing? How is SEO different from what I’m doing? The dark side of SEO headlines Final thoughts   Chapter 13: Social media and linked material Social media defined Understanding social media approaches Social networking sites Social news sites Reacting tools Disadvantages of social media Hyperlinking Basic rules for linking Final thoughts   Chapter 14: Design on the Web Basic principles of design Color and background Type Font selection Font size Font color/contrast Photos, graphics and other visuals Creating your pages Sketching out the basics Modular design Other design considerations Final thoughts   Chapter 15: Online marketing Website marketing goals Search engine optimization Reader comments Email promotion RSS and Feedburner Social media marketing Other marketing techniques Final thoughts   Section Six: Guarding Against Problems   Chapter 16: Online law, copyright and fair use Freedom of the press Libel Defenses against libel Communications Decency Act Libel tourism Invasion of privacy Copyright Online limits to liability Creative Commons Final thoughts   Chapter 17: Online ethics Ethics defined Models of ethics Issues regarding editing and ethics Audience standards and the Breakfast Test Establishing rules and guidelines Working with reporters The balancing act Visual ethics An ethical thought process Final thoughts   Appendix Chapter 3 — Free polling and survey sites Chapter 7 — Multimedia news sites Chapter 8 — Checking math Chapter 8 — Weak adjectives and adverbs Chapter 8 — Circumlocutions Chapter 8 — Redundancies Chapter 8 — Clichés Chapter 8 — Euphemisms Chapter 10 — Conjunctive adverbs Chapter 10 — Irregular verbs Chapter 10 — Collective nouns Chapter 10 — Wordy prepositions


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Product Details
  • ISBN-13: 9780205912247
  • Binding: LB
  • Weight: 41 gr
  • ISBN-10: 0205912249
  • Language: English


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MyLab Search with Pearson eText -- Standalone Access Card -- for The Journalist's Handbook for Online Editing
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