Learning & Behavior Plus MySearchLab with eText -- Access Card Package

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --A thorough survey of the field of learning.   Learning & Behavior covers topics such as classical and operant conditioning, reinforcement schedules, avoidance and punishment, stimulus control, comparative cognition, observational learning, motor skill learning, and choice.   The book includes thorough coverage of classic studies and the most recent developments and trends, while providing examples of real-world applications of the principles discovered in laboratory research. It also emphasizes the behavioral approach but not exclusively so; many cognitive theories are covered as well, and there is a chapter on comparative cognition.    Learning Goals Upon completing this book readers will be able to: Understand the field of learning Discuss real-world applications of learning principles Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205864813 / ValuePack ISBN-13: 9780205864812.

Table of Contents:
Found in this Section: 1. Brief Table of Contents 2. Full Table of Contents   1. BRIEF TABLE OF CONTENTS   Preface Chapter 1 History, Background, and Basic Concepts Chapter 2 Innate Behavior Patterns and Habituation Chapter 3 Basic Principles of Classical Conditioning Chapter 4 Theories and Research on Classical Conditioning Chapter 5 Basic Principles of Operant Conditioning Chapter 6 Reinforcement Schedules: Experimental Analyses and Applications Chapter 7 Avoidance and Punishment Chapter 8 Theories and Research on Operant Conditioning Chapter 9 Stimulus Control and Concept Learning Chapter 10 Comparative Cognition Chapter 11 Learning by Observation Chapter 12 Learning Motor Skills Chapter 13 Choice Glossary References Acknowledgments Author Index Subject Index   2. FULL TABLE OF CONTENTS   Preface   Chapter 1: History, Background, and Basic Concepts The Search for General Principles of Learning The Associationists Aristotle The British Associationists: Simple and Complex Ideas Ebbinghaus’s Experiments on Memory The Effects of Repetition The Effects of Time The Role of Contiguity The Influence of the Associationists and Ebbinghaus Behavioral and Cognitive Approaches to Learning The Use of Animal Subjects The Emphasis on External Events The Physiological Approach: Brain and Behavior The Basic Characteristics of Neurons Physiological Research on Simple Sensations Physiological Research on Feature Detectors Physiological Research on Learning Summary Review Questions   Chapter 2: Innate Behavior Patterns and Habituation Characteristics of Goal-Directed Systems Reflexes Tropisms and Orientation Kineses Taxes Sequences of Behavior Fixed Action Patterns Reaction Chains Innate Human Abilities and Predispositions Habituation General Principles of Habituation Physiological Mechanisms of Habituation Habituation in Emotional Responses: The Opponent-Process Theory Summary Review Questions   Chapter 3: Basic Principles of Classical Conditioning Pavlov’s Discovery and Its Impact The Standard Paradigm of Classical Conditioning The Variety of Conditioned Responses Pavlov’s Stimulus Substitution Theory S-S or S-R Connections? Basic Conditioning Phenomena Acquisition Extinction Spontaneous Recovery, Disinhibition, and Rapid Reacquisition Conditioned Inhibition Generalization and Discrimination The Importance of Timing in Classical Conditioning CS-US Correlations Higher Order Conditioning Classical Conditioning Outside the Laboratory Classical Conditioning and Emotional Responses Classical Conditioning and the Immune System Applications in Behavior Therapy Summary Review Questions   Chapter 4: Theories and Research on Classical Conditioning Theories of Associative Learning The Blocking Effect The Rescorla-Wagner Model Other Theories Summary Types of Associations Associations in First-Order Conditioning Associations in Second-Order Conditioning Associations with Contextual Stimuli CS-CS Associations Occasion Setting Summary Biological Constraints on Classical Conditioning The Contiguity Principle and Taste-Aversion Learning Biological Preparedness in Taste-Aversion Learning Biological Preparedness in Human Learning Biological Constraints and the General-Principle Approach The Form of the Conditioned Response Drug Tolerance and Drug Cravings as Conditioned Responses Conditioned Opponent Theories Physiological Research on Classical Conditioning Summary Review Questions   Chapter 5: Basic Principles of Operant Conditioning The Law of Effect Thorndike’s Experiments Guthrie and Horton: Evidence for a Mechanical Strengthening Process Superstitious Behaviors The Procedure of Shaping, or Successive Approximations Shaping Lever Pressing in a Rat Shaping Behaviors in the Classroom Shaping as a Tool in Behavior Modification Making Shaping More Precise: Percentile Schedules Versatility of the Shaping Process The Research of B. F. Skinner The Free Operant The Three-Term Contingency Basic Principles of Operant Conditioning Resurgence Conditioned Reinforcement Response Chains Biological Constraints on Operant Conditioning Instinctive Drift Autoshaping Reconciling Reinforcement Theory and Biological Constraints Summary Review Questions   Chapter 6: Reinforcement Schedules: Experimental Analyses and Applications Plotting Moment-to-Moment Behavior: The Cumulative Recorder The Four Simple Reinforcement Schedules Fixed Ratio Variable Ratio Fixed Interval Variable Interval Extinction and the Four Simple Schedules Other Reinforcement Schedules Factors Affecting Performance on Reinforcement Schedules Behavioral Momentum Contingency-Shaped versus Rule-Governed Behaviors Reinforcement History Summary The Experimental Analysis of Reinforcement Schedules Cause of the FR Postreinforcement Pause Comparisons of VR and VI Response Rates Applications of Operant Conditioning Teaching Language to Children with Autism Token Reinforcement Organizational Behavior Management Behavior Therapy for Marital Problems Conclusions Summary Review Questions   Chapter 7: Avoidance and Punishment Avoidance A Representative Experiment Two-Factor Theory Evidence Supporting Two-Factor Theory Problems with Two-Factor Theory One-Factor Theory Cognitive Theory Biological Constraints in Avoidance Learning Conclusions about the Theories of Avoidance Flooding as Behavior Therapy Learned Helplessness Punishment Is Punishment the Opposite of Reinforcement? Factors Influencing the Effectiveness of Punishment Disadvantages of Using Punishment Negative Punishment Behavior Decelerators in Behavior Therapy Positive Punishment Negative Punishment: Response Cost and Time-Out Other Techniques for Behavior Deceleration Summary Review Questions   Chapter 8: Theories and Research on Operant Conditioning The Role of the Response The Role of the Reinforcer Is Reinforcement Necessary for Operant Conditioning? Expectations about the Reinforcer Can Reinforcement Control Visceral Responses? Biofeedback How Can We Predict What Will Be a Reinforcer? Need Reduction Drive Reduction Trans-situationality Premack’s Principle Response Deprivation Theory The Functional Analysis of Behaviors and Reinforcers Behavioral Economics Optimization: Theory and Research Elasticity and Inelasticity of Demand Behavioral Economics and Drug Abuse Other Applications Summary Review Questions   Chapter 9: Stimulus Control and Concept Learning Generalization Gradients Measuring Generalization Gradients What Causes Generalization Gradients? Is Stimulus Control Absolute or Relational? Transposition and Peak Shift Spence’s Theory of Excitatory and Inhibitory Gradients The Intermediate-Size Problem Other Data, and Some Conclusions Behavioral Contrast "Errorless" Discrimination Learning Transfer of Learning and Learning Sets Concept Learning The Structure of Natural Categories Animal Studies on Natural Concept Learning Developing Stimulus Equivalence Stimulus Control in Behavior Modification Stimulus Equivalence Training Study Habits and Health Habits Insomnia Summary Review Questions   Chapter 10: Comparative Cognition Memory and Rehearsal Short-Term Memory, or Working Memory Rehearsal Long-Term Memory, Retrieval, and Forgetting Time, Number, and Serial Patterns Experiments on an "Internal Clock" Counting Serial Pattern Learning Chunking Language and Reasoning Teaching Language to Animals Reasoning by Animals Summary Review Questions   Chapter 11: Learning by Observation Theories of Imitation Imitation as an Instinct Imitation as an Operant Response Imitation as a Generalized Operant Response Bandura’s Theory of Imitation Which Theory of Imitation Is Best? Mirror Neurons and Imitation Interactions Between Observational Learning and Operant Conditioning Achievement Motivation Aggression Effects of the Mass Media Television Violence and Aggressive Behavior Video Games and Popular Music What Can Be Learned Through Observation? Phobias Drug Use and Addictions Cognitive Development Moral Standards and Behavior Modeling in Behavior Therapy Facilitation of Low-Probability Behaviors Acquisition of New Behaviors Elimination of Fears and Unwanted Behaviors Video Self-Modeling Conclusions: The Sophisticated Skill of Learning by Observation Summary Review Questions   Chapter 12: Learning Motor Skills The Variety of Motor Skills Variables Affecting Motor Learning and Performance Reinforcement and Knowledge of Results Knowledge of Performance Distribution of Practice Observational Learning of Motor Skills Transfer from Previous Training Ironic Errors in Movement Theories of Motor-Skill Learning Adams’s Two-Stage Theory Schmidt’s Schema Theory What is the Best Way to Practice? Learning Movement Sequences The Response Chain Approach Motor Programs Dynamic Pattern Theory Summary Review Questions   Chapter 13: Choice The Matching Law Herrnstein’s Experiment Other Experiments on Matching Deviations from Matching Varying the Quality and Amount of Reinforcement An Application to Single Schedules Theories of Choice Behavior Matching Theory and Melioration Theory Optimization Theory Momentary Maximization Theory Other Theories of Choice Self-Control Choices Delay Discounting The Ainslie-Rachlin Theory Animal Studies on Self-Control Factors Affecting Self-Control in Children Techniques for Improving Self-Control Other Choice Situations Risk Taking The Tragedy of the Commons Summary Review Questions   Glossary References Acknowledgments Author Index Subject Index