How to use Mixed Methods in Tourism Research
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How to use Mixed Methods in Tourism Research

How to use Mixed Methods in Tourism Research

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About the Book

Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students. This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research. How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference.

Table of Contents:
Contents PART I INTRODUCTION 1 The nature of mixed methods and tourism 2 Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King PART II DESIGNING MIXED METHODS IN TOURISM RESEARCH 2 Typologies of mixed methods research designs in tourism and hospitality 17 Sarasadat Makian and Mohammad Nematpour PART III SEQUENTIAL MIXED METHODS IN TOURISM RESEARCH: CASE STUDIES 3 Preparing to conduct exploratory mixed methods research in tourism 32 Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King 4 Phases of systematic sequential mixed methods: the tourism destination quality study 56 Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King 5 Visitor research at Stonehenge: a case study of sequential exploratory mixed methods research 72 Peter Mason PART IV CONCURRENT MIXED METHODS IN TOURISM RESEARCH: CASE STUDIES 6 A mixed methods public participation GIS (PPGIS) in tourism; a concurrent triangulation approach 84 Beatrice Waleghwa 7 A longitudinal study of the experience of gastro-tourists’ experiences of authenticity 105 Helen Williams and Robert Williams 8 A case study of concurrent research: the Sidmouth International Festival 137 Peter Mason PART V TEACHING MIXED METHODS IN TOURISM RESEARCH 9 The teaching process of mixed methods in tourism research: a case study of the Autonomous University of Ciudad Juárez, Mexico 146 Manuel Ramón González-Herrera PART VI CONCLUSIONS 10 Conclusions: mixed methods research in tourism 175 Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King


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Product Details
  • ISBN-13: 9781035314089
  • Publisher: Edward Elgar Publishing Ltd
  • Publisher Imprint: Edward Elgar Publishing Ltd
  • Height: 234 mm
  • No of Pages: 200
  • ISBN-10: 1035314088
  • Publisher Date: 20 Dec 2024
  • Binding: Hardback
  • Language: English
  • Width: 156 mm


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How to use Mixed Methods in Tourism Research
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How to use Mixed Methods in Tourism Research
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