Electronic Media Programming
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Electronic Media Programming

Electronic Media Programming

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About the Book

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

Table of Contents:
Overview to electronic media programming; programming as marketing; analysis of programme content; conducting research; audience research services; applying research; assessing the radio environment; radio formats; radio programming concepts; radio programme suppliers; assessing the television environment; television programming strategies; the television syndication marketplace; independent television station programming; affiliate television programming; broadcast network television programming; television news programming; public television programming; assessing the cable television environment; local cable system programming; basic cable network programming; premium cable network programming.


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Product Details
  • ISBN-13: 9780070102989
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Inc.,US
  • Height: 240 mm
  • Returnable: N
  • Width: 188 mm
  • ISBN-10: 0070102988
  • Publisher Date: 01 Dec 1992
  • Binding: Hardback
  • Language: English
  • Weight: 1010 gr


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