Digital Business and E-commerce
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Digital Business and E-commerce

Digital Business and E-commerce

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About the Book

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business  up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style  With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Table of Contents:
Preface About the authors Acknowledgements Part 1 Introduction Introduction to digital business Opportunity analysis for digital business and e-commerce Managing digital business infrastructure Key issues in the digital environment Part 2 Strategy and applications Digital business strategy Supply chain and demand Digital marketing Customer relationship management Part 3 Implementation Customer experience and service design Managing digital business transformation and growth hacking Glossary Index


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Product Details
  • ISBN-13: 9781292457536
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Language: English
  • ISBN-10: 1292457538
  • Publisher Date: 25 Apr 2024
  • Binding: Digital download


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