Cognitive Interviewing
Home > Society and Social Sciences > Sociology and anthropology > Sociology > Social research and statistics > Cognitive Interviewing: A Tool for Improving Questionnaire Design
Cognitive Interviewing: A Tool for Improving Questionnaire Design

Cognitive Interviewing: A Tool for Improving Questionnaire Design

|
     0     
5
4
3
2
1




International Edition


About the Book

"As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate." —Terry Richardson, General Accounting Office "The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process." —Rachel Caspar, RTI International The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design.

Table of Contents:
ORIENTATION AND BACKGROUND Introduction to Cognitive Interviewing What is (and isn′t) cognitive interviewing? A broader perspective: The cognitive testing process Setting the Stage: First Principles of Questionnaire Design Questionnaire-related (and other) sources of error in self-report surveys Why do survey questions produce response error? A sociolinguistic perspective How can we avoid problems in survey questions? If we are proficient designers, why do we need to test questions? Chapter summary Exercise: Question evaluation The CASM Approach to Questionnaire Design Origins of CASM Applications of Basic CASM Research Cognitive interviewing as Applied CASM Research Chapter summary Cognitive Interviewing in Practice: Think-Aloud, Verbal Probing, and Other Techniques Think-Aloud interviewing Verbal Probing Techniques Concurrent versus retrospective interviewing Choosing between think-aloud and probing techniques Vignettes, card sorts, and field-based probes Chapter summary THE INTRICACIES OF VERBAL PROBING Developing Standard Cognitive Probes Examples of cognitive probing Logical and structural problems A systematic approach to probe development: The Question Pitfalls Model Chapter summary Exercise: Using the QAS to develop probe questions Beyond the Standard Model of Verbal Probing A classification of probe types Proactive versus Reactive probing Standardized versus free-form probes Chapter summary Exercise: Emergent probing A Further Perspective: Probing as Expansive Interviewing A broad view of cognitive interviewing The Ethnographic Interview as an alternative perspective Merging Cognitive and Expansive interviewing Chapter summary Avoiding Probing Pitfalls Are we in danger of finding problems that don′t exist? Practices that avoid artificial problems Chapter summary THE COGNITIVE TESTING PROCESS Training of Cognitive Interviewers Who makes a good cognitive interviewer? Technical background of the cognitive interviewer How should cognitive interviewer training be accomplished? Continuing education in cognitive interviewing Chapter summary Planning and Conducting Cognitive Interviews Fitting cognitive testing into the overall design sequence Preparing for the interview: Subject recruitment The interviewing process Logistic issues in the cognitive interview Chapter summary Analyzing and Documenting Cognitive Interview Results Characterizing cognitive interview outcomes The analysis of think-aloud interview results Analysis of the probed interview Persistent analysis issues Chapter summary Exercise: Analyzing cognitive interviews OTHER ISSUES AND TOPICS Special Applications of Cognitive Interviewing Adjusting to survey administration mode Cognitive testing of sensitive questions Cognitive interviewing and establishment surveys Testing questions on attitudes and opinions Interviewing across the age range Testing non-questionnaire materials Chapter summary Evaluation of Cognitive Interviewing Techniques Theoretical perspectives Empirical evaluation of cognitive interviewing Are we evaluating the right outcome? Limitations to cognitive interviews Chapter summary Beyond Cognitive Testing: Affiliated Pretesting Methods Expert Review Focus Groups Behavior Coding Reinterview surveys How do pretesting methods compare? Chapter summary Recommendations and Future Directions Twelve recommendations for cognitive interviewing practice Future directions for cognitive interviewing A final case study In conclusion References Appendix 1. Sample cognitive testing protocol Appendix 2. Example


Best Sellers


Product Details
  • ISBN-13: 9780761928041
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Height: 228 mm
  • No of Pages: 352
  • Sub Title: A Tool for Improving Questionnaire Design
  • Width: 152 mm
  • ISBN-10: 0761928049
  • Publisher Date: 22 Nov 2004
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 512 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Cognitive Interviewing: A Tool for Improving Questionnaire Design
SAGE Publications Inc -
Cognitive Interviewing: A Tool for Improving Questionnaire Design
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Cognitive Interviewing: A Tool for Improving Questionnaire Design

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!