Brainstorming Reinvented
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Brainstorming Reinvented: A Corporate Communications Guide to Ideation

Brainstorming Reinvented: A Corporate Communications Guide to Ideation

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About the Book

Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.

Table of Contents:
What Is Brainstorming, Anyway? Creative Aerobics The Corporate/Agency Tool Kit Creative Aerobic One: The Facto Factor Creative Aerobic Two: Naming Names Creative Aerobic Three: How Differences Attract Creative Aerobic Four: Heightening Product Visibility by Raising/Razing Your Sights/Sites More Four/For/Fore Watch Your Language An Abstract Look at Words Putting Your New Tools to Work Applying Creative Aerobics to Internal Communications Applying Creative Aerobics to External Communications Creative Aerobics and Print Advertising Getting in Touch with Your Customers Creative Aerobics and Strategy Using the CWP to Write Ads The Positioning Line A Slogan by Any Other Name Creative Aerobics and Radio Advertising Creative Aerobics and Television Advertising Creative Thinking from Advertising′s Best Writers


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Product Details
  • ISBN-13: 9780761932703
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Height: 215 mm
  • No of Pages: 230
  • Sub Title: A Corporate Communications Guide to Ideation
  • Width: 139 mm
  • ISBN-10: 0761932704
  • Publisher Date: 08 Nov 2004
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 330 gr


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