Advanced Analytics Methodologies
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Advanced Analytics Methodologies: Driving Business Value with Analytics

Advanced Analytics Methodologies: Driving Business Value with Analytics

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About the Book

Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically "jump the gap" between their organization's current analytical capabilities and where they need to be.   Step by step, Michele Chambers and Thomas Dinsmore help readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. They show how to:   Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy Link key business objectives with core characteristics of your organization, value chain, and stakeholders Take advantage of game changing opportunities before competitors do Effectively integrate the managerial and operational aspects of analytics Measure performance with dashboards, scorecards, visualization, simulation, and more Prioritize and score prospective analytics projects Identify "Quick Wins" you can implement while you're planning for the long-term Build an effective Analytic Program Office to make your roadmap persistent Update and revise your roadmap for new needs and technologies This advanced text will serve the needs of students and faculty studying cutting-edge analytics techniques, as well as experienced analytics leaders and professionals including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and many line-of-business executives.

Table of Contents:
Chapter 1: Principles of Modern Analytics     1 Chapter 2: Business 3.0 Is Here     15 Chapter 3: Why You Need a Unique Analytics Roadmap     19 Chapter 4: Analytics Can Supercharge Your Business Strategy     25 Chapter 5: Building Your Analytics Roadmap     61 Chapter 6: Analytic Applications     87 Chapter 7: Analytic Use Cases     103 Chapter 8: Predictive Analytics Methodology     119 Chapter 9: Predictive Analytics Techniques     147 Chapter 10: End User Analytics     193 Chapter 11: Analytic Platforms     223 Chapter 12: Attracting and Retaining Analytics Talent     257 Chapter 13: Organizing Analytics Teams     283 Chapter 14: What Are You Waiting For? Go Get Started!     293 Appendix A: Unsupervised Learning: Unsupervised Neural Networks     297 Index     313


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Product Details
  • ISBN-13: 9780133498646
  • Publisher: Pearson Education (US)
  • Binding: Digital download
  • No of Pages: 336
  • Weight: 1 gr
  • ISBN-10: 0133498646
  • Publisher Date: 27 Aug 2014
  • Language: English
  • Sub Title: Driving Business Value with Analytics


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Advanced Analytics Methodologies: Driving Business Value with Analytics
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Advanced Analytics Methodologies: Driving Business Value with Analytics
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