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Home > Business and Economics > Business and Management > Business strategy > Big Things are Coming. What's next for product design in the era of AI and automation.
Big Things are Coming. What's next for product design in the era of AI and automation.

Big Things are Coming. What's next for product design in the era of AI and automation.


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About the Book

Business has never needed design more than now to unlock the potential of AI, but are designers ready? The last decade has seen a decline in the value of design in corporations, with most businesses focused one-dimensionally on shareholder value at the expense of their core services and workforce, leaving US customer experience satisfaction at all time lows. As we enter the era of AI, today's market leaders are unaware that they have never been more vulnerable to losing their customers, workforce and market share. This is the moment for product design leaders to reset and become the driving force to transform their organizations into leaders in the era of AI. Topics include: Why design (and Design Thinking) fell flat in organizations over the last decade, and why it is poised for its biggest moment yet The end of customer-centricity The three dimensions of strategy that product design leaders must prepare for with AI The case for design to own front-end code Transforming a company from silos to a System-led Organization(TM) Why using Figma for component design systems can cost business from $10k's to $1MM's How to reset the value of design in your business Quantifying empathy How Agentic AI will fundamentally disrupt the 1-1 relationship brands have with customers A product design leader with over 20 years experience, Stephen has been leading companies like IBM, JPMorgan Chase, PepsiCo, and Cognizant through radical transformation throughout the digital age.

Review :
"Stephen provides an eye-opening reassessment of the design business over the past several decades, showing us what we did well and where we fell short. He then proceeds to map out a promising vision going forward as we transition to a fundamentally AI-powered future. This is essential reading for anyone navigating the profound changes that are rapidly transforming the way we work" Sara Korba - Design Leader, Google "Steve's book comes at an urgent time to offer a clear focus in navigating today's product teams, helping leaders respond to shifting team dynamics and evolving consumer demands. Breaking down the causes of uncertainty and their impact, he illustrates how to rebuild value within complex organizations." Josh Nard - Head of Enterprise Design, TIAA "This isn't just more AI hype. It's a prescient look into the changes organizations will need to make to harness the power of this moment. "Design Doing" as an ethos is an inspiring call to action to all of us in design to reimagine the ways that we come together to create. Stephen is a pioneering product leader who combines experience and instinct to shape a compelling vision for what's next for design." Josh Teixeira - Experience Strategy Leader (IBM, Fantasy, Digitas) A truly inspiring read. Big Things Are Coming serves as a guiding light for Designers. It highlights the exciting opportunities that lie ahead, motivating Designers to seize this moment." Naomi Minnich - Design Leader / Financial Services, Fortune 25 company


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Product Details
  • ISBN-13: 9798999101419
  • Publisher: Neon Navy
  • Publisher Imprint: Neon Navy
  • Height: 216 mm
  • No of Pages: 82
  • Returnable: N
  • Returnable: N
  • Weight: 612 gr
  • ISBN-10: 899910141X
  • Publisher Date: 09 Sep 2025
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 279 mm


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