Pivot to Success
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Home > Business and Economics > Business and Management > Sales and marketing > Pivot to Success: Transforming Marketing Missteps into Milestones
Pivot to Success: Transforming Marketing Missteps into Milestones

Pivot to Success: Transforming Marketing Missteps into Milestones


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About the Book

Pivot to Success: Transforming Marketing Missteps into Milestones is the essential guide for entrepreneurs eager to turn marketing mistakes into lasting business growth. Vicky Wu, a marketing expert with over 30 years of experience working with Fortune 500 companies, multi-million- and multi-billion-dollar organizations, and nonprofits, shares the strategies that have helped countless businesses find real success. Now focusing on small and mid-sized businesses that may not have access to the same resources, she shares real-world examples and actionable insights, showing how to navigate the most common pitfalls-like falling for one-size-fits-all solutions, trusting unproven "Fakexperts," and feeling overwhelmed by today's complex digital marketing landscape. This book isn't just theory; it's an interactive resource. Readers will find practical questions, exercises, and worksheets designed to apply each concept directly to their own business, making this a hands-on roadmap to real marketing transformation. Inside, you'll learn how to: Avoid ineffective, generic marketing strategies Identify and steer clear of unverified "experts" Recognize critical moments to pivot your strategy Develop a marketing plan that fits your unique business goals Leverage your unique selling points for maximum growth Create sustainable and diversified marketing efforts Recover quickly and strategically from past missteps Whether you're just starting out or refining an established business, Pivot to Success offers timeless and timely advice for entrepreneurs at any stage. It's the practical, no-fluff guide every business owner needs to create marketing that works-and that truly reflects their vision. If you're ready to stop struggling and start growing, Pivot to Success will show you how to transform every misstep into a milestone on your journey to success.

About the Author :
Vicky Wu draws upon over 30 years of marketing expertise at the highest levels-serving in CMO and CEO roles, working with Fortune 500 companies, and leading marketing for multi-million- and multi-billion-dollar organizations. Her career also spans the nonprofit sector, where she developed impactful strategies with little to no budget, giving her a unique ability to make smart marketing work in any environment.Vicky has built marketing departments from scratch, led rebrands, launched national campaigns, and created systems that scale. Her strategies have helped businesses double revenue, triple engagement, and cut wasteful ad spend-often within months. Whether she's consulting on brand voice, digital campaigns, or full-stack marketing strategy, her focus is always the same: results that matter.After years of watching small businesses and solo entrepreneurs get priced out of real marketing expertise, Vicky founded her own firm to fix that. She now focuses on providing SMBs with effective, efficient, easy-to-implement, and affordable marketing strategies-giving them access to the same level of expertise as the big guys that entrepreneurs may not otherwise be able to afford.Known for her no-fluff, data-backed approach, Vicky helps business owners finally connect the dots between what they're doing and what actually works. Whether through her fractional CMO services, publishing support, or hands-on coaching, she equips entrepreneurs to stop guessing and start growing.When she's not leading marketing transformations, Vicky is also a visual artist and fiction author. Her creativity fuels everything she does, from writing to branding to helping entrepreneurs bring their vision to life.


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Product Details
  • ISBN-13: 9798992897807
  • Publisher: Unscrewed Publishing
  • Publisher Imprint: Unscrewed Publishing
  • Height: 203 mm
  • No of Pages: 358
  • Returnable: N
  • Returnable: N
  • Sub Title: Transforming Marketing Missteps into Milestones
  • Width: 127 mm
  • ISBN-10: 8992897804
  • Publisher Date: 10 Feb 2024
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Returnable: N
  • Spine Width: 19 mm
  • Weight: 408 gr


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