About the Book
Small is the next big thing.
When working for a large organization, weeks can pass before leadership makes important decisions that affect you and your team. Meanwhile, you're on the hook to deliver products that don't actually serve the customer-products you know you could improve, if given the opportunity.
After years of consulting for Fortune 1000 companies, Brady Brim-DeForest understands the drawbacks of working in giant, siloed environments. His book, Smaller is Better, shows you how to use the small, empowered teams model to radically recharge your workplace, make better products, and deliver a phenomenal customer experience. All with better employee engagement and retention!
Smaller is Better uses real-world examples of companies who have saved billions and shaved years off their development cycles through small teams. Discover how to form nimble, autonomous teams, optimize them for mission, and scale across your organization. Improve both innovation and delivery while amping up customer satisfaction. Best of all, learn ways to get full buy-in from company leaders-and how you can "start small" today, with or without C-suite support.
About the Author :
Serial entrepreneur Brady Brim-DeForest is CEO of Formula.Monks, the technology solutions division of Media.Monks, which transforms the world's most ambitious companies with AI. He has co-founded six successful startups, closed sales worth over $250 million, and helped global, monolithic organizations reorganize for innovation.An in-demand mentor, speaker, and writer on AI, innovation, entrepreneurship, and diversity, Brady has more than 20 years of experience in product design, brand strategy, and startup management. He is a Life Fellow of the Royal Society of Arts, and the Royal Anthropological Institute of Great Britain and Ireland, among others. He currently resides in Texas.
Review :
"Brady Brim-DeForest understands the opportunities and challenges facing large organisations and how to innovate and de-risk at scale. Read what he has to say."
- Sir Martin Sorrell
"Change is hard, and making change happen is even harder. Brady Brim-DeForest doesn't make change easy--no one can do that--but he makes the process very clear and easy to follow step by step. Whether you are teaching dinosaurs to dance or putting together the next unicorn, 'Smaller is Better' should be on your bookshelf and in your tool kit."
- Ethan M. Rasiel, author of The McKinsey Way and The McKinsey Mind
"Smaller is Better explores how large organizations and public institutions can address contemporary challenges by empowering small, autonomous teams to undertake specific missions. Drawing from Brady's firsthand experiences, the book provides a practical blueprint for intelligently breaking down and solving large-scale problems, making it an insightful and valuable read."
- David Recordon, Director of White House Technology under the Obama and Biden administrations
"I've been saying for years that the table stakes for high-performing organizations are nimble, autonomous teams with clear direction, and Brady shows how to make that happen, step by step, in a large organization. Extremely well written, practical, and worth the read."
- Christina Wodtke, bestselling author of Radical Focus
"I'm glad someone said it out loud - smaller is better. Counterintuitive and bold. Brady has practical advice for getting the biggest business impacts delivered through focused ninja teams. At the heart of making the biggest ideas come to life are always a core, small team. Must read!"
- Sandeep Kishore, Founder and CEO & Founder of Agivant Technologies, former Corp. Vice President, HCL Technologies
"If microchips, phones, and hairdryers keep getting smaller while becoming more efficient, why aren't business processes? Brady Brim-DeForest tells you why and how in this very original book."
- Alan Weiss, PhD, author of Sentient Strategy and over 60 other books
"A brilliant and persuasive antidote to 'top-down' corporate decision making. The driving principle behind Smaller Is Better is that small, semi-autonomous teams tasked with individual projects can revive the kind of creative entrepreneurial spirit that falls to the wayside when bureaucracy takes over. An absolute must-read for corporate leaders who want their organizations to stay adaptable and competitive during an age of fast-paced change."
- Richard Bayan, author of Words That Sell
"To paraphrase the Navy SEALS, 'small is smooth, and smooth is fast.' Small, focused teams that trust each other can get more done faster. Read this book and go fast!"
- Brady Forrest, Founder, Ignite Talks
"This book is the manifesto for leaders who are ready to revolutionize their organizations. Brady Brim-DeForest redefines success for any business and his own history of multiple successes proves the model. Read this book only if you want to win!
- Jeffrey Hayzlett, Primetime TV & Podcast Host, Speaker, Author and Part-Time Cowboy
"Not every book I read sticks with me, but this one absolutely does. From the real-world examples of every principle, to the step-by-step guide to implementing small teams in a large division, Brady layers one good idea on the next. The strategic payoff of leveraging waste alone makes it worth the price of admission! Inspired and useful."
- Adam Jackson, Co-founder of Braintrust Network
