About the Book
Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.
Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks?
Joe Crisara was once a struggling home service contractor. He's now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he's ready to reveal his trusted playbook to help you double your income while staying confident in your ethics.
What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top. And by following Uncle Joe's passionate coaching, you'll soon be seeing successes beyond your wildest imagination.
You'll discover:
An honest, step-by-step sales approach that ensures small businesses thrive
How operating with integrity can lead to growing profits and increased value
Easy-to-digest summaries that help keep your company on an upward trajectory
Sample dialogues between contractors and clients so you can go into every situation with confidence
The key question you need to be asking, tons of downloadable bonus tools, and much, much more!
What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you'll love Joe Crisara's must-have manual.
Buy What Should We Do? to map out your next steps today!
About the Author :
Joe Crisara was once a home service contractor with a failing business. Deeply in debt, he had zero sales skills, and he undercharged everyone for everything. He assumed the only way to create higher value was to do the same service everyone else did for a lower price. But when things looked most bleak, Joe had an aha! moment. Not only did it change his life - it skyrocketed his business. Since then, Joe and Julie, his wife and business partner, have helped thousands of contractors achieve three to five times greater revenue by implementing his transformative "Pure Motive Service" system. Joe's down-to-earth style and direct approach are based on having personally overcome the same pains, troubles, and struggles that contractors face - all of which are still very real to him. From startups to Fortune 1000 companies, scores of owners, managers, technicians, and sales professionals in HVAC, plumbing, and electrical contracting businesses utilize his principles of persuasion, selling, presentation, and closing. Today, "Uncle Joe" is America's Service Sales Coach, a worldwide sales educator, entrepreneur, and author who helps blue-collar workers live the life they always imagined. His passion and genuine desire to help are evident on live coaching calls, through in-person workshops, or via multi-media resources. What Should We Do? is Joe's third book, the definitive guide on repackaging, differentiating, and selling services at a higher perceived quality and for more money than anyone in the market. Joe is also the author of Whisper Sales Management and The Sales Object-o-Matic.Joe and Julie have one son, Wyatt. When they're not coaching, they enjoy traveling as a family, attending Broadway musicals, fine dining, and taking long walks.
Review :
"For every home service salesperson competing on price, you've got to read this book. In just the first few pages you'll get paradigm shifts that can change the trajectory of your life. You've got to read this book!"
- Amanda Holmes, Keynote Speaker, Co-Author of the Bestseller, The Ultimate Sales Machine
"Joe understands how to transform home service professionals into respected sales leaders who master the customer experience."
- Jeb Blount, Founder and CEO of Sales Gravy, Keynote Speaker, Author of Fanatical Prospecting
"What is the #1 reason service businesses fail? It is the lack of customers or sales. If you want to succeed, you must master persuasion and influence. These are the skills you can learn in Joe Crisara's book What Should We Do?"
- Kurt Mortensen, Author of Maximum Your Influence, Persuasion IQ, Laws of Charisma, and the Podcast Maximize Your Influence
"'Your ego is not your amigo!' If you're looking for a trusted playbook to run a successful home services company, Uncle Joe delivers. His years of experience, tactics, and beliefs put to use with successful outcomes are right in this book. He gives you the tools to help, but you have to take action because ambition without action is useless. No zero days!
- Chris Yano, CEO of RYNO Strategic Solutions, Host of the To The Point Home Services Podcast, RYNOss.com
"Joe starts with helping contractors mentally believe they can hit new goals, and then he spells out the practical steps to elevating the trajectory of their business."
- Tom Howard, VP of Customer Experience, ServiceTitan
"Joe and his teachings have helped our business immensely! His approach to providing the best possible customer service is something that any business can benefit from and use to take their service to the next level."
- Chad Peterman, President and CEO, Peterman Brothers
