About the Book
As a small business owner, you didn't get into entrepreneurship to become a number cruncher. Yet, here you are, living your passion and struggling with the part of the business you never wanted to manage.
Every decision you make has a dollar value, whether you realize it or not. It's time to use numbers to make better decisions and transform your financial future.
Written by fourth-generation entrepreneur Andy Weins and corporate financial expert Lynn Corazzi, this guide reveals how simple adjustments to your numbers can drive life-changing financial differences. They show you that understanding your numbers isn't about reports and taxes-it's about creating the business and life you've always dreamed of.
Forget complicated accounting jargon and soul-crushing spreadsheets. This is financial literacy reimagined-practical, engaging, and designed specifically for small business owners who dread dealing with their finances. You'll learn how to decode your numbers, make confident decisions, and start using data to guide your entrepreneurial journey.
It's time to fall in love with your business again. With humor and real-world examples, Stop Avoiding Your Numbers proves that you don't need an MBA to become financially savvy. Your numbers tell a story-it's time you learned how to read it.
About the Author :
Andy Weins is a veteran, entrepreneur, and dynamic leader passionate about service, sustainability, and storytelling. As the owner of both Camo Crew Responsible Junk Removal and Green Up Solutions, he has built businesses rooted in responsibility-helping communities declutter, recycle, and reimagine waste with an eye toward environmental impact.About the Authors 319 Drawing from his military service, Andy combines discipline, resilience, and mission-focused leadership with the adapt¬ability required to thrive in business. His experiences in both combat zones and boardrooms fuel his ability to connect with people from all walks of life, inspiring them to take action and embrace purpose-driven work.Beyond his role as a business owner, Andy is a speaker, educator, and mentor, dedicated to helping fellow veterans, entrepreneurs, and community leaders find clarity and confidence in their own journeys. Whether he's delivering a keynote, record¬ing a podcast, or writing, Andy's storytelling resonates with authenticity, humor, and a deep sense of service.When he's not leading teams or speaking on stage, you can find Andy outdoors, spending time with his family, or continuing his lifelong mission to make a positive impact on people and the planet. Lynn Corazzi is a seasoned finance professional and founder of Data2Profit, which is dedicated to bringing Fortune 500 financial expertise to smaller businesses. After 14 years at Procter & Gamble, he left corporate life, driven by a desire to make a meaningful impact at a smaller business. That opportunity came at Grande Cheese Company, where he created financial systems that integrated operational and nonfinancial data to guide marketing, sales, and overall business performance-turning numbers into actionable insights that transformed the company.Since then, Lynn has committed his career to helping owners of small and medium-sized businesses navigate the complexities of finance with clarity and confidence. Known early on as the "Data Magician," he built Data2Profit to deliver practical, hands-on support as a fractional CFO, helping clients see the full picture of their business and make smarter decisions. As the work on this book evolved, Lynn shifted focus to educating and empowering a broader audience by creating Guided Money Tours(TM) to give business owners the tools and insights they need to manage their business far beyond account¬ing. His approach always blends deep expertise with approachability and a touch of fun, connecting with people where they are and helping them achieve sustainable success doing what they love.
Review :
"We started working with Andy last year after 18 years in business, and we had never truly understood the power of our numbers until then. Andy came in and helped us fix the chaos in our backend, bringing clarity and structure to our operations. His straightforward, no-nonsense approach was refreshing and challenged us to make changes that, while sometimes uncomfortable, ultimately propelled us forward.Together, we faced things head-on and grew throughout the process. Andy's energy is infectious, his drive is unmatched, and his deep knowledge of how numbers fuel a business is impressive. He's a true leader and visionary, and the type of person who will roll up his sleeves and do the work alongside you.We are grateful for Andy-he has genuinely changed our business."-Jennifer & Rick Dempsey, Owners, CHUCK-IT Removal Services"Andy and Lynn don't just talk the talk-they live it. I've worked with over 100 businesses, and Andy is the only one who reviews his numbers every single month without fail. This book gives you the exact systems successful owners use to stop avoiding their finances and take full control. Read it, apply it, and watch your business transform."-Michael J. Reisel, Founder/Advisor, Redwood Financial Strategies"Working with Andy completely changed how I look at my business. He built me a simple Excel dashboard (on the fly) that tracked my clients, sales, hours, and billing and then broke it all down with charts and formulas that showed me exactly where I was making money and where I was wasting time. For the first time, I could actually see how small adjustments could lead to big financial changes, including letting go of clients who drained more energy than they were worth. Letting those clients go helped me well beyond the financial impact. As a freelance graphic designer, I was never taught to think about my business this way. Andy listened closely, spotted the gaps, and gave me practical tools that shifted my entire perspective. I'm honestly so grateful for his guidance and the impact it's had on my work." -Stephanie Kern, Fractional Creative Director, VanderBloemen Creative
